July 17th, 2013

“L’Italiano”, the inspirational craftsmanship that is successful despite China

Vivimilano, the most important publication committed to Milan, dedicates an interesting article to the franchise L’Italiano Parrucchieri. Within it are listed the main key points of success for a brand in constant rise, that marked a new era for men’s hair stylists in Milan. The craftsman’s talent of Sebastiano Liso and the entrepreneurial vision of Raffaello Cirrito consecrated the formula of salons which are able to combine Italian quality and price worthy of fiercest competition coming from China.